ROLE: Product designer, full cycle from concept to manufacturing and sales.
Project description:
The initial idea was to create glocally-relevant pieces that could be used as presents or cherished accessories
Before starting the design and prototyping phase, I conducted secondary research to gain an understanding of the current market trends. The results of this research gave rise to several concept ideas. One of these ideas was to capture the attention of Almaty's population by highlighting the city's architecture through visually recognizable objects.
Below, you'll find a few draft sketches and work-in-progress documents that clearly demonstrate the design process.
The final concept revolved around using the decorative facades of buildings in Almaty's sleeper neighborhoods as the inspiration for wearable earrings.
This unique idea had never been explored or executed before and was based on the real textures of the city that are familiar to everyone.
Brand mission is to grow city population awareness to the local cultural heritage through the perception activation via engaging experience.
Our brand's primary mission is to increase awareness of the local cultural heritage among the city's population by activating their perception through engaging experiences.
The word "Tamga" originates from the Turkic language and traditionally refers to the emblem of a specific tribe, clan, or family. In our context, we have redefined it as the emblem or symbol of our beloved city, Almaty.
To begin our journey, we have decided to create a test batch consisting of three unique pieces: a standard two-piece earrings set, a single earring with a chain, and a pendant. Initially, each piece was produced in two sizes. However, after the first batch, we made the decision to expand the scale range to cater to various preferences and optimize production costs for the final collection.
As a result, our collection now comprises five distinct pieces, available in two sizes: pendant and earring. For our initial advertising campaign, I developed a concept that combined professional-quality architectural imagery with the silver pieces, creating a captivating collage.
To bring this concept to life, we commissioned a drone shoot, capturing stunning aerial footage. The final content for our Instagram profile showcased a harmonious blend of the drone shots and model photo shoots, delivering a visually compelling narrative.
ROLE: Research & Development Lead
Conducted primary research on the existing jewelry market in Almaty.
Developed sales strategy for the first batch of products.
Continuously researched additional markets based on the same creative concept.
ROLE: Senior CAD-Designer
Full-service CAD design and production management for an Almaty-based jewelry brand.
Designed and executed a brand new jewelry edition consisting of 5x2 different accessories within a one-month timeframe.
Conducted visual, technical, and CAD R&D, resulting in at least 17 product design iterations.
Successfully researched and designed 3 different small-scale production approaches.
Managed materials and accessories research and sourcing.
ROLE: 3D Printer Operator/Technician
SLA 3D printing operation and maintenance
SLA 3D printing materials research S
LA Prototypes 3D printing
SLA Cast Resin of the initial batch 3D printing
